Welcome to Soul Store—fashion for your soul. Our slogan reflects our mission:
to offer clothing that feels soft, lasts long, and is made with care. We focus on slow fashion, prioritizing fair production and durability over fleeting trends.
Our journey started in Selva, where the breathtaking Dolomites inspired our vision for timeless, responsibly curated clothing.
Now, with a second location in Ortisei, we continue to offer unique collections that combine style, sustainability, and care.
Sëlva
Our story began in Selva, where our store at Meisules 256, next to the Ciampinoi cable car, became a hub for thoughtfully chosen, high-quality fashion. With its spacious layout, the Selva store offers an extensive range of styles and options to suit every preference.
Via Meisules 256, 39048 Selva di Val Gardena.
Tel: +39 0471 79 4215
Urtijëi
Building on the success of our Selva location, we opened a cozy second store in Ortisei at Rezia 213, near the town center. Although smaller, this boutique offers a carefully curated collection that embodies the same values of comfort, quality, and timeless style.
Via Rezia 213, 39046 Ortisei.
Tel: +39 351 712 0684
At Soul Store, we aim to make fashion an experience that nurtures the soul. Whether you visit us in Selva or Ortisei, we invite you to discover clothing that combines comfort, style, and sustainability.
With Love,
Soul.